Rather than representing a set of brands or clothes, streetwear represents a lifestyle. “It’s a fuck you free spiritedness” to quote Misha from Perks & Mini.
“It’s where it all starts, from the ground up; street is the seed to all other fashion”
if you prefer the definition of Kenta Goto from Brknhome.
There are many voices that speak of the streetwear culture, what it is or once was, how it all started and where it’s heading.
One thing for sure is that streetwear is a philosophy espousing a do-it-yourself spirit that once emerged among an urging urban youth culture who wanted something different, new, unique and definitely something far away from anything considered mainstream.
The brands themselves, like Supreme, Alife, Stüssy and Staple, just to mention a few, are the result of a young generation’s creativity, drawing influences from street subcultures like the skate culture, graffiti scene, punk, rock and hip-hop music that flourished back in early 80’s and the 90’s.