Do what's never been done before, even if it contradicts the advice of experts
Jimmy Page, the mastermind of the band, decided to release an album that had no title. In fact, it didn't even have the name of the band on the cover!
Their record company retorted that this move was insane and constituted professional suicide. But Zep's manager stood with the band and Page was sharp enough to acquire all artistic rights to do as the band pleased.
That untitled, unnamed album sold over 30 million copies, and today, it stands as one of the most sold albums in history. Songs from that very album are regularly featured in commercials and Hollywood movies today, some 40 years later.
So take risks. If you have a vision to do something different, go for it. And don't let the conventional wisdom stop you.
Every time I've created a “never before” blog post or podcast, I've never regretted it. Even if it didn't end up going viral.
Never, ever “dis” your competitors
If you look at the publishing industry carefully, it's not unusual to find authors dissing other authors. Jealousy is often the root behind this “low road” behavior, so those at the top get shot at the most.
Just a few years into their career, Zeppelin eclipsed the renowned Beatles in popularity, both in the UK and the USA. When Zep was asked what they thought about The Beatles, Zep's lead guitarist Jimmy Page commended the Beatles and their work publicly and powerfully.
The opposite example is illustrated by Elvis, who according to Beatle drummer Ringo Starr, was so threatened by The Beatles that Elvis tried to get them deported!
So always speak well of your competitors when asked. Even if they dis you out of jealousy. Taking the high road builds trust and admiration, and it serves as a powerful example for others.
(This is why I always say nice things about Jeff Goins.)